Redesigning Corporate Banking
Bringing clarity and trust to Peru's business banking platform.
Interbank, one of Peru's largest financial institutions and part of Intercorp Financial Services, serves over 6 million customers. Founded in 1897, it has positioned itself as Peru's most innovative bank, investing heavily in digital transformation.
I joined the team tasked with rebuilding Interbank's Corporate & Business Online Banking platform. Used daily by finance teams managing high-value, high-frequency transactions where security, clarity, and speed are not optional.
Year
2018 - 2020
Disciplines
User Research
UX/UI Design
Design Systems
A/B Testing
Card Sorting
THE PROBLEM
Built for the bank's logic, not the customer's
Companies move large volumes of money through this platform daily. It was outdated, organized around internal product names instead of what customers actually needed to do, and trust wasn't optional.
Secure
Fast
Human
THE KEY DECISION
Two proposals. One bet on the user.
A user test, card sorting, and benchmark were run to validate a hypothesis found while reviewing the current site map:
"users don't know the products and find it hard to recognize the names we use for them."
A
Business logic version
Organized by the bank's internal product structure. Made sense to the organization, but not to the customer.
B
Research-driven version
Organized by the action the user wants to perform, based on interviews and benchmarking.
✓ Selected after A/B testing
DESIGN
Designing user-centered experiences
I was in charge of the entire project from start to finish. I was involved in the research, strategy, user experience, interface design, illustrations, animations, validations and the entire product development process.
WHO I DESIGNED FOR
Two users, pulling the design in different directions
Interviews and journey mapping revealed two very different users: Operators, who run daily transactions and need speed, and Signers, who only log in to authorize payments and often don't even know when one is pending.
In-depth interviews with current users to understand how they manage Online Banking today.
Benchmarking against best practices from other platforms.
Journey mapping + 5 Whys to dig into the root causes behind their biggest frustrations.
It's easier to understand, I don't have to think.
Fiorella M. (Signer)
I like that it's simple and has all the information.
Gustavo S. (Operator)
